About the concept of Management of Essence (Why management. Source: Simon Sinek. Start with Why). The solution is the Management of the Essence. The essence is the driving force of the organization, what it believes in. The basic idea of this concept: People buy, not what you do, but why you do it. For example, the standard mission of companies sounds something like this: we exist in order to produce quality goods or services and make employees and customers happy. Doesn’t touch much, does it? Here is an example of the essence of Apple: “We challenge the existing order of things by developing innovative solutions. As a result, we produce cool smartphones. “ About the concept of Management of Essence (Why management. Source: Simon Sinek. Start with Why). The essence)) of this concept is that it allows you to build long-term relationships with employees and customers, ie to achieve loyalty not by manipulation (discount programs, bonuses, etc.), but by winning the hearts and minds of your target group. p> Remember management by objectives. So this concept is very short-sighted and is designed to keep the focus of your employees for one year. Value management, too vague a concept that can serve as a filter, but is unlikely to inspire.
